Keyword research is the process of finding and Analyzing the keywords that people use to search for information online. It’s an essential part of SEO, or search engine optimization, which helps your website rank higher in search results.

There are a number of free methods you can use to do keyword research. Here are a few tips:

Here is a more human-friendly explanation of the free keyword research methods

1. Google Suggest :

Google Suggest is a feature of Google Search that shows you a list of possible search queries as you type. These suggestions are based on what other people are searching for, so they can give you a good idea of the keywords that are relevant to your target audience.

Screenshot of search query for [Best free keyword research methods], Google Suggest, October 2023

To use Google Suggest for keyword research, simply type in a keyword that you’re interested in and see what suggestions come up. You can also use Google Suggest to generate long-tail keywords, which are more specific and less competitive than short-tail keywords.

For example, if you type in the keyword “marketing”, Google Suggest might suggest the following keywords

digital marketing trends

content marketing strategy

social media marketing for beginners

inbound marketing case studies

marketing automation software

Here are some tips for using Google Suggest for keyword research:

KEY FEATURES:

Be specific: The more specific your search query, the more relevant the suggestions will be.

Use different variations of your keywords: Google Suggest will suggest different variations of your keywords, so experiment with different spellings and prefixes.

Look for long-tail keywords: Long-tail keywords are more specific and less competitive than short-tail keywords.

Use Google Suggest to find keywords for your target audience: Think about the keywords that your target audience is likely to search for.

2. Google People Also Ask

Screenshot of questions generated from the query [best free keyword research methods],Google People Also Ask

Google People Also Ask is a feature that shows you a list of questions that people are asking about a particular topic. This can be a great way to find new keywords to target with your content.

To use Google People Also Ask for keyword research, simply type in a keyword that you’re interested in and click on the “People Also Ask” tab. You’ll see a list of questions that people are asking about that topic.

For example if you type in the keyword “marketing”, you’ll see questions like:

What are the best marketing channels for small businesses?

How to create a content marketing strategy?

What is SEO and how does it work?

How to measure the success of marketing campaigns?

These are all relevant questions that you could target with your content

3.Google Related Searches

Screenshot of related searches section of search query [best free keyword research methods], Google, 2023

Google Related Searches is a feature that shows you a list of related keywords to the keyword that you’re searching for. This can be a great way to find new keywords to target with your content.

To use Google Related Searches for keyword research, simply type in a keyword that you’re interested in and look at the “Related Searches” section. You’ll see a list of related keywords that you could target with your content.

For example, if you type in the keyword “marketing”, you’ll see related keywords like:

digital marketing

content marketing

social media marketing

SEO

paid advertising

These are all relevant keywords that you could target with your content.

4.Google Trends

Screenshot of Google Trends section of search query [best free keyword research methods], Google, 2023

Google Trends is a tool that shows you how popular different keywords are over time. This can be a great way to find keywords that are trending and that people are interested in.

To use Google Trends for keyword research, simply type in a keyword that you’re interested in and look at the “Trends” chart. The chart will show you how popular the keyword has been over time.

For example, if you type in the keyword “marketing”, you’ll see that the keyword is consistently popular throughout the year. However, you’ll also see that the keyword spikes in popularity during certain times of year, such as the beginning of the year and the holiday season.

This information can help you to plan your content calendar and create content that is relevant to the needs of your target audience.

5.Answer the Public:

Screenshot from Answer The Public query of keyword research [best free keyword research methods], 2023 –https://neilpatel.com/

Answer the Public is a tool that generates a list of questions that people are asking about a particular topic. This can be a great way to find new keywords to target with your content.

To use Answer the Public for keyword research, simply type in a keyword that you’re interested in and click on the “Generate” button. You’ll see a list of questions that people are asking about that topic.

For example, if you type in the keyword “marketing”, Answer the Public will generate a list of questions like:

What are the different types of marketing?

What are the benefits of marketing?

How to do marketing?

What is the future of marketing

some more Methods of keyword Research

6. Use Google Autocomplete:

As you type a keyword into Google, the search engine will suggest other related keywords. This is a great way to get a list of long-tail keywords that people are actually searching for.

Screenshot of search query [best keyword research methods], Google, 2023

7.Look at your competitors.

What keywords are your competitors ranking for? You can use a free tool like Similar Web to see which keywords your competitors are targeting.

8. Use Google Search Console.

Google Search Console shows you how your website is performing in search results. You can use this data to identify keywords that you’re ranking for and keywords that you’re not ranking for but that you could target.

Once you have a list of keywords, you need to analyze them to see which ones are the best fit for your website. Here are a few things to consider:

Search volume:

How many people are searching for each keyword? You want to focus on keywords with a high search volume, but also keywords that you can realistically rank for.

Keyword difficulty:

How difficult is it to rank for each keyword? You can use a free tool like Ahrefs Keyword Difficulty Tool to get an estimate of the keyword difficulty.

Competition:

How many other websites are ranking for each keyword? You want to focus on keywords where you have a chance to rank in the top results.

Once you’ve analyzed your keywords, you can start creating content that targets those keywords. By following these tips, you can do keyword research for free and improve your website’s SEO.

here is a more professional example of how to use the free keyword research methods I mentioned above for a website about marketing:

Use Google Autocomplete:

Type in “marketing” and see what suggestions come up.

You might see things like “digital marketing”, “content marketing”, “social media marketing”, “inbound marketing”, and “marketing automation”.

These are all broad topics that are relevant to marketing professionals. You could write blog posts, create e-books, or even offer online courses on these topics.

Look at your competitors:

Use a free tool like Similar Web to see which keywords your competitors are ranking for.

You might see things like “digital marketing trends”, “content marketing strategy”, “social media marketing for beginners”, “inbound marketing case studies”, and “marketing automation software”.

These are all specific keywords that your competitors are targeting, and that means there’s a demand for them. You could try to rank for these keywords by creating high-quality content that is relevant to your target audience.

Use Google Search Console:

Go to the Search results report in Google Search Console.

You’ll see a list of the keywords that your website is ranking for. You can also see the number of clicks and impressions you’re getting for each keyword.

This data can help you identify keywords that you’re ranking for well and keywords that you could improve your ranking for.

For example, if you’re ranking for the keyword “content marketing strategy” but you’re not getting many clicks, you could try optimizing your website for that keyword even more. You could also try creating more content on the topic of content marketing strategy, such as case studies, checklists, and templates.

By following these tips, you can use free keyword research methods to find keywords that are relevant to your target audience and that you have a chance to rank for. This will help you improve your website’s SEO and attract more traffic.

Here is a specific example of how you could use these free keyword research methods to create a content marketing strategy for your marketing website:

Keyword: digital marketing trends

Keyword difficulty: Medium

Search volume: High

You could create a blog post called “The Top 10 Digital Marketing Trends for 2024”. This post would be optimized for the keyword “digital marketing trends.” and would help marketing professionals stay up-to-date on the latest trends.

Keyword: content marketing strategy

Search volume: High

Keyword difficulty: Medium

You could create an e-book called “The Ultimate Content Marketing Strategy Guide”. This e-book would be optimized for the keyword “content marketing strategy” and would help marketing professionals create a successful content marketing strategy.

Keyword: social media marketing for beginners

Search volume: High

Keyword difficulty: Low

You could create a video series called “Social Media Marketing for Beginners: A Step-by-Step Guide”. This video series would be optimized for the keyword “social media marketing for beginners” and would help people who are new to social media marketing learn how to use social media to market their businesses.

By creating high-quality content that is optimized for relevant keywords, you can attract more traffic to your website and build your reputation as an expert in marketing.

These are just a few examples of how you can use free keyword research methods to improve your website’s SEO and attract more traffic. With a little creativity, you can use these methods to find keywords that are relevant to your target audience and that you have a good chance of ranking for.

More about SEO : http://shivadesigners.in/top-50-seo-questions-and-answers-beginners/