7 Best Google Keyword Ranking Tools In 2023

Google keyword rankings are a key metric for measuring the success of your SEO strategy. By tracking your rankings, you can see how well your website is performing for the keywords that matter most to you, and identify areas where you need to improve.

Tracking your Google keyword rankings is essential for any website or business that wants to succeed in organic search. By tracking your rankings, you can see how your website is performing for the keywords that matter most to you, and make necessary adjustments to your SEO strategy.

There are a number of different ways to track your Google keyword rankings, each with its own advantages and disadvantages. In this article, we will explore seven of the most popular and effective ways to track your Google keyword rankings in 2023.

Whether you are a beginner or an experienced SEO professional, this article will provide you with the information you need to track your Google keyword rankings and improve your website’s performance in organic search.

Keyword rankings are still an important metric to track because they give you a good indication of how visible your website is for the keywords that are most important to you. If you are able to improve your keyword rankings, you can expect to see more traffic to your website and more conversions.

Here are some tips for improving your Google keyword rankings

Create high-quality content that is relevant to your target keywords

Make sure your website is well-designed and easy to navigate

Build backlinks to your website from other high-quality websites

Optimize your website for local search

Keep your website updated with fresh content.

By following these tips, you can improve your Google keyword rankings and achieve your SEO goals.

In this article, we will explore seven of the most effective ways to track your Google keyword rankings in 2023. These methods include

Using Google Search Console

Using a keyword rank tracker tool

Using a SERP checker

Using Google Analytics

Using a competitor analysis tool

Using a social media monitoring tool

Using a voice search tool

Google keyword rankings are a key metric for measuring the success of your SEO strategy. However, it is important to note that keyword rankings are just one factor that Google considers when ranking websites.

Other factors, such as the quality of your content, the user experience of your website, and the number of backlinks to your website, also play a role.

Use Google Search Console: 

Google Search Console is a free tool from Google that provides a wealth of information about your website’s performance in search, including your keyword rankings.

To track your keyword rankings in Search Console,

simply go to the Performance tab and select Search results. From there, you can see a list of all the keywords that your website ranks for, along with your average ranking position and click-through rate (CTR).

Here are some tips for using Google Search Console to track your keyword rankings:

Use the Filters option to filter your results by date, device, country, and more. This can help you to identify trends in your keyword rankings and see how your website is performing in different markets.

Use the Compare option to compare your keyword rankings to your competitors. This can help you to identify areas where you need to improve your SEO strategy.

Use the Segments option to segment your results by different categories. For example, you could segment your results by page type, content type, or even by individual pages. This can help you to identify specific pages or sections of your website that are performing well, and those that need improvement.

Overall, Google Search Console is a powerful tool that can help you to track your keyword rankings and improve your website’s performance in search.

Use a keyword rank tracker tool:

A keyword rank tracker tool is a tool that allows you to track your keyword rankings across different search engines, including Google, Bing, and Yahoo. These tools can also provide you with additional information such as an raking data, competitor analysis, and more

There are a number of keyword rank tracker tools available, such as SEMrush, Ahrefs, and Moz.

Here are some tips for using a keyword rank tracker tool

Choose a tool that offers the features that are most important to you. Some tools offer more comprehensive features than others, so it is important to choose a tool that meets your needs.

Set up your tool to track the keywords that are most important to your business. You can track a wide range of keywords, including brand keywords, product keywords, and service keywords.

Check your rankings regularly. Keyword rankings can fluctuate over time, so it is important to check your rankings regularly to see how your website is performing.

Use your rankings data to improve your SEO strategy. By identifying the keywords that your website is ranking well for and the keywords that it needs to improve on, you can make necessary adjustments to your SEO strategy.

Use a SERP checker: 

A SERP checker is a tool that allows you to see the search results for a given keyword. You can use a SERP checker to manually check your keyword rankings, or you can use it in conjunction with a keyword rank tracker tool to automate the process . analysis, and more.

Here are some tips for using a SERP checker to track your keyword rankings

Choose a SERP checker that allows you to specify your location and device. This will ensure that you are seeing the same results that your target audience is seeing.

Check your rankings regularly. Keyword rankings can fluctuate over time, so it is important to check your rankings regularly to see how your website is performing.

Pay attention to the other websites that are ranking for your target keywords. This can help you to identify your competitors and learn from their SEO strategies.

Use your SERP data to improve your SEO strategy. By identifying the keywords that your website is ranking well for and the keywords that it needs to improve on, you can make necessary adjustments to your SEO strategy

Use Google Analytics: 

Google Analytics is a free web analytics tool from Google that provides insights into your website’s traffic and performance. You can use Google Analytics to track your keyword rankings by going to the Acquisition tab and selecting Search Console > Keywords. From there, you can see a list of all the keywords that drove traffic to your website from Google Search, along with your average ranking position and CTR.

Here are some tips for using Google Analytics to track your keyword rankings:

Use the Segment option to segment your results by different categories. For example, you could segment your results by page type, content type, or even by individual pages. This can help you to identify specific pages or sections of your website that are performing well, and those that need improvement.

Use the Compare option to compare your keyword rankings to previous periods. This can help you to see how your keyword rankings are changing over time and identify trends.

Use the Custom reports feature to create custom reports that track your keyword rankings in the way that you want.

Use a competitor analysis tool: 

A competitor analysis tool can help you to track your keyword rankings relative to your competitors. This can be helpful for identifying areas where you need to improve your SEO strategy.

Some popular competitor analysis tools include:

SEMrush

Ahrefs

Moz

Similar Web

Spy Fu

These tools can provide you with a variety of information about your competitors, including their keyword rankings, their backlinks, and their organic traffic.

Here are some tips for using a competitor analysis tool to track your keyword rankings:

Identify your main competitors. These are the websites that are ranking for the same keywords that you are targeting.

Track your keyword rankings relative to your competitors. This will help you to identify areas where you need to improve your SEO strategy

Pay attention to the keywords that your competitors are ranking well for but that you are not. These are the keywords that you should target in your SEO strategy.

Use your competitor analysis data to improve your SEO strategy. By identifying the keywords that your competitors are ranking well for and theareas where they are beating you, you can make necessary adjustments to your SEO strategy.

Here are some creative ways to use a competitor analysis tool to track your keyword rankings:

Create a report that shows you the keywords that your competitors are ranking well for but that you are not. This can help you to identify new keyword opportunities

Create a report that shows you the keywords that your competitors are losing rankings for. This can help you to identify keywords that you can easily outrank them for

Create a report that shows you the keywords that your competitors are targeting with paid advertising. This can help you to identify keywords that you should also target with paid advertising.

Use your competitor analysis data to create a content calendar that targets the keywords that your competitors are ranking well for.

Use a social media monitoring tool: 

Use a social media monitoring tool: A social media monitoring tool can help you to track your keyword rankings in social media. This can be helpful for identifying opportunities to improve your brand awareness and reach a wider audience.

Use a Social Media Monitoring Tool to Track Your Keyword Rankings

Some popular social media monitoring tools include:

Hootsuite

Buzz Sumo

Sprout Social

Mention

Brand24

These tools can provide you with a variety of information about social media mentions, including the keywords that are being used, the sentiment of the mentions, and the reach of the mentions.

Here are some tips for using a social media monitoring tool to track your keyword rankings:

Identify your target keywords. These are the keywords that you want to track mentions of on social media.

Set up your social media monitoring tool to track your target keywords.

Monitor your social media mentions regularly. This will help you to identify trends in your keyword rankings and identify brand awareness opportunities

Pay attention to the social media platforms where your target keywords are being mentioned the most. This can help you to identify the social media platforms where you should focus your efforts.

Use your social media monitoring data to improve your SEO strategy. By identifying the keywords that are being mentioned the most on social media, you can create content and target keywords that are relevant to your audience.

Here are some creative ways to use a social media monitoring tool to track your keyword rankings:

Create a report that shows you the social media platforms where your target keywords are being mentioned the most. This can help you to identify the social media platforms where you should focus your efforts.

Create a report that shows you the influencers who are mentioning your target keywords the most. This can help you to identify potential partners for influencer marketing campaigns.

Create a report that shows you the most popular social media posts that mention your target keywords. This can help you to identify content topics that are resonating with your audience.

Use your social media monitoring data to create a social media calendar that targets the keywords that your audience is mentioning the most.

By using a social media monitoring tool in creative ways, you can get valuable insights into your keyword rankings in social media and improve your brand awareness.

Use a voice search tool:

 A voice search tool can help you to track your keyword rankings for voice search. Voice search is becoming increasingly popular, so it is important to make sure that your website is optimized for voice search.

Use a Voice Search Tool to Track Your Keyword Rankings

Some popular voice search tools include:

Google Search

Apple Siri

Amazon Alexa

Identify your target keywords. These are the keywords that you want to track rankings for in voice search.

Set up your voice search tool to track your target keywords. This may involve creating a list of keywords or enabling voice search history.

Use your voice search tool to search for your target keywords regularly. This will help you to track trends in your keyword rankings and identify areas for improvement.

Pay attention to the results that are displayed for your target keywords. This can help you to identify the types of content that are performing well in voice search.

Use your voice search data to improve your SEO strategy. By identifying the keywords that are ranking well in voice search and the types of content that are performing well, you can create content and target keywords that are relevant to voice search users.

FAQs

Q: Which method of tracking keyword rankings is the best?

The best method of tracking keyword rankings depends on your individual needs and budget. If you are just starting out, you may want to use a free tool like Google Search Console. If you need more features or data, you may want to consider using a paid keyword rank tracker tool.

Q: What are the benefits of tracking your Google keyword rankings?

There are many benefits to tracking your Google keyword rankings, including

Identifying areas for improvement: By tracking your keyword rankings, you can see which keywords you are ranking well for and which keywords you need to improve for. This information can help you to create a more effective SEO strategy.

Measuring the success of your SEO campaigns: Tracking your keyword rankings can help you to measure the success of your SEO campaigns. If you see your keyword rankings improving, you know that your SEO efforts are paying off.

Staying ahead of the competition: By tracking your keyword rankings, you can stay ahead of the competition. If you see that a competitor is ranking well for a keyword that you are targeting, you can take steps to improve your own ranking for that keyword.